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The Dog has attracted two new licensees - Eurocom D.O.O will launch back to school products and stationery across Slovenia, Serbia, Kosovo, Bosnia-Herzegovina, Croatia, Macedonia, Montenegro, Austria and Albania, whilst World Cart srl has signed an agreement to produce The Dog branded dog-waste bags and paper toys for pet dogs, which will be launched in territories across Europe.
Artlist Collection: The Dog and Friends stars The Dog, The Cat, The Pig and newcomers The Duck, The Rabbit and The Hamster. The property is based around irresistibly cute and expressive pictures of the animals, which are taken using a fish-eye lens to produce a trademark 70:30 head-to-body ratio.
The new licensees join an extensive programme for the franchise, with Artlist Collection: The Dog and Friends represented across a vast range of categories from plush to apparel to digital. One of the most successful licensees has been partworks specialist Eaglemoss, which has used The Dog and The Cat to create a hugely popular partworks range that is proving successful across Europe. There have also been a number of highly effective promotions involving the lovable animals – Partners have included McDonalds and Quick restaurants whilst The Continuity Company (TCC) is enjoying huge success with a loyalty campaign using The Dog plush that has been picked up by leading grocery stores and petrol stations worldwide.
“Artlist Collection: The Dog and Friends appeals to a wide variety of licensees, as these new agreements demonstrate. The concept is a simple yet adorable one and everyone can relate to it, from kids to adults, which make the brands very attractive to potential partners,” said Sandra Vauthier-Cellier, Managing Director, 4Kids Entertainment International and 4sight licensing solutions. |
