Giochi Preziosi pens Latin American deal for Gormiti

4sight licensing solutions - September 2011
 
 

 

The Giochi Preziosi Group is delighted to announce that BICO joins its list of renowned licensees for Latin America, in an agreement to produce Gormiti inspired notebooks and folders for fans across Columbia, Venezuela, Peru, Ecuador and Dominican Republic.

The prestigious boys TV series, Gormiti, co-produced with Marathon Media, launched in Latin America on Disney XD, and now kids in the region will be able to experience the brand through new merchandised product.

Graziano Delmaestro, Giochi Preziosi’s Licensing Director said: “This is excellent news for Gormiti as it demonstrates the continual growth of the property across new territories. Thanks to the support of Disney XD, renowned licensees such as BICO are recognising the huge investment potential in Gormiti. We are delighted to have BICO onboard and look forward to developing the partnership over the next few years.”

Jorge Rodríguez of BICO said: “It’s fantastic to be working with a licensor as renowned as Giochi Preziosi. Kids in Latin America are going join the thousands of children that love Gormiti all across the world and with our range of notebooks and folders, they can carry on the adventures wherever they go.”

With all this and more, Gormiti remains one of the most exciting boys’ properties around for prospective licensees across the globe and still presents many opportunities for new markets.