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4sight has been working hard with representatives of BHS and three different licensing partners to put together a coordinated range that combines strong visual appeal with quality products. Licensees involved in the range are SLG for a toiletries and cosmetics line featuring a lip-gloss collection, indulgent bath & body sets and travel toiletry wallets, Peers Hardy for must-have gifting items such as lockable diaries, notebooks and umbrellas, and Celestial Imports for earmuffs, hot water bottles and a fantastic slipper set containing slippers, foot soak, foot wash and foot scrub.
Chicaloca represents the independent, fun-loving, confident and trendy attitude and lifestyle of modern teen and tween girls. 4sight represents the brand across the whole of Europe and has also signed up BLGS Hometextile for a range of beach towels and flip-flops that will launch in 2012 across Spain and Italy.
“BHS is the perfect retail partner for these fantastic new products as it is an essential shopping destination for Chicaloca’s target market of teen/tween girls. There is something for everyone in this range and the eye-catching branding gives the products a striking appearance that really draws the eye,” said Sandra Vauthier–Cellier, MD of 4sight licensing solutions. |
