4sight Signs New Partner For Chicaloca

4sight licensing solutions - July 2011

4sight licensing solutions, part of 4Kids Entertainment International, has signed a new agreement that will see top Slovakian licensee ARGUS spol produce a range of merchandise for the rapidly growing Chicaloca brand – the new products are for the Czech and Slovakian markets and will be available from summer 2012. ARGUS spol is a market leader in the field of greetings, gifts and BTS with a reach across Europe and a reputation for innovative design and high-quality products.

An aspirational fashion property from South Korean licensor Project 109, Chicaloca is proving to be a big hit with teenage girls across the world and represents an independent, fun-loving, confident and trendy attitude that embodies the mindset and lifestyle of the modern female teen. ARGUS spol’s stylish Chicaloca range is set to feature greeting cards, postcards, gift bags, gift boxes, wrapping paper, notepads, albums, diaries, exercise books, folders, archive boxes, clipboards, pencil cases, wallets, mobile carrier bags, gym bags, school rucksacks and slip and book covers.

The new range adds to growing licensing programmes for Chicaloca with the property represented across beachwear and towels, cosmetics, gifts and interactive.

“ARGUS spol is tapping into the popularity of Chicaloca with this new agreement - the wide variety of items being produced reflects the huge versatility of the property and I’m sure the merchandise will fly off the shelves when it launches next year.” said Sandra Vauthier-Cellier, Managing Director, 4sight licensing solutions, “this adds to a strong presence for a brand that we now represent in the whole of Europe - the property’s universal appeal means that it can work in any territory and Chicaloca looks set to be a success across the continent.”