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Bruno Productions has opened new territories by showcasing their properties at this year’s Licensing Expo in Las Vegas. Although this Dutch licensing agency has been around for many years, it was the first time that they showed their licenses as a Master agent to a worldwide audience.
The booth was mainly dedicated to Soft Spots; a highly collectable, modern range of six, cute Dalmatian puppies, designed to appeal to the “Soft Spot” in everyone. The colourful puppies stole the hearts of many visitors. “The response was excellent and above expectation. We have received a lot of interest on the property, especially for plush and apparel. This makes it very interesting to further explore the US market. We will definitely come back next year” says Nelleke Bruno, Managing Director of Bruno Productions. Apart from Soft Spots, the Bruno Productions team also showed Wooly and Angel Cat Sugar.
Wooly, the cuddly little lamb is the ultimate friend for younger kids. She bundles style, charisma and is a cheerful character who likes to investigate what’s going on around her. Angel Cat Sugar is a super cute cat phenomenon created by Yuko Shimizu (the original creator of Hello Kitty), this license is getting more visibility in Europe. Bruno Productions will have a booth during Brand Licensing Europe in London (booth # F075) | 
