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The US street-fashion label "David & Goliath" and their pan-European licensing agency Celebrities Entertainment remain firmly on the road to success. Today 30 pan-European licensees successfully distribute licensed products from different categories and the brand starts to penetrate the German market as well. Within the last 2 years, David&Goliath’s best-selling sub-labels “Goodbye Kitty”, “Monster Mash”, and “Heart Noggins” made a major contribution to the brand’s overall success.
To meet future demands, David&Goliath as of now follow a hierarchically structured approach to licensing.
Their new concept builds on “Stupid Factory by David&Goliath”, the foundation and umbrella brand for all sub-labels available. "David & Goliath" will continue to develop individual designs, showcase on trade fairs and create new sub-labels.
The brand’s core concept is developed for mid markets, but some properties, including "Fred is Red", "itty bitty kitty" and many more, may also be distributed on the mass market. When "Fred is Red" made their US market debut, the brand was able to generate app. 60 million US $ in sales within only 18 months.
The redesign of the label currently results in 15 redeveloped sub-labels and several best-selling single designs. In addition, more than 80 existing sub-labels from 2008-2010 are still available for licensing. | 
