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The Smiley Company has signed a direct to retail deal with Bershka. Bershka belongs to the Spanish Inditex group (owner of Zara), and was created in April 1998 as a new store and fashion concept, aimed at a young fashion trend led market and now has 734 stores in 49 countries.
This exclusive range for the SmileyWorld brand will target teen girls and young adult women. The range includes four super cute and stylish t-shirt made from 100% cotton and adorned with bright sequins and fun SmileyWorld graphics.
Nicolas Loufrani (CEO of The Smiley Company) says: “We have worked on a very edgy product range with the Bershka team and I am sure teens and young adults all over the world will love them”. | 
