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Animated Preschool Series to Debut on Boomerang on June 13th 2011 Atlantyca Entertainment, a transmedia entertainment company based in Italy, has sold its hit animated series for preschoolers, Dive Olly Dive! Season One and Two (104 x 11’), to Turner Broadcasting System Italy, the company that delivers some of the world’s most successful entertainment brands, among them Boomerang, Cartoon Network and Boing in joint venture with Rti/Mediaset; it was announced by Claudia Mazzucco, CEO. The agreement with Turner Broadcasting System Europe grants Pay and Free TV rights throughout Italy and will commence with the series premiering on Boomerang in June 13th Commenting on the sale to one of the country’s most important broadcasters to children, Atlantyca Sales Manager Luana Perrero said, “We are extremely pleased that children in Italy will have the opportunity to enjoy the underwater escapades of little submarines Olly and Beth on Boomerang this summer. Italian kids are certain to benefit from the fun adventures and learning they will experience as they join hundreds of millions of children around the world who have become loyal fans of the series.” Turner Broadcasting System Italy Content Director Cecilia Padula added: “We are very pleased to have reached the agreement with Atlantyca and to host Dive Olly Dive on our channels, starting from Boomerang this summer. It is a funny and brilliant show which suits perfectly with the positive values and energy we wish to communicate in our programming. The UNESCO patronage adds value to a product that surely will enchant both children and parents.” Dive Ollie Dive is a 3D HD CGI animated series for preschoolers that follows the fun-filled underwater escapades of young research submarine-in-training, Olly, and his best friend and fellow sub-in-training, Beth. Season Two takes our heroes out of the sheltered, self-contained world of Safe Harbour and into the vast and wondrous oceans of the world! They now explore polar ice caps, great tropical reefs and mysterious depths of the deep ocean. “Dive Ollie Dive” is owned by MOONSCOOP and co-produced by Mike Young Productions Limited (MYP), Flying Bark Productions Pty Ltd. of Australia, KI.KA, ARD of Germany, Telegael Teo of Ireland, Atlantyca Entertainment of Italy and GDC in China. UNESCO (United Nations Educational Scientific Cultural Organization) has recognised the educational value of Dive Olly Dive! and is using Olly to promote its Underwater Initiatives including educating children on the issues surrounding our oceans. Additionally, UNESCO has been involved in script development for season two of Dive Olly Dive! on those locations and themes that are under its patronage. “We are thrilled to have worked with UNESCO on the development of the second season of Dive Olly Dive! and welcome the added credibility this highly respected organization brings to the series as we continue to build on our audience of young children, which has already exceeded a cumulative 350 million viewers worldwide,” said Mazzucco. In addition to the successful Dive Olly Dive! animated series, leading Italian publisher Piemme has published six books. Atlantyca Entertainment’s licensing department is currently in negotiations with a number of potential licensees for product launches in Italy. |
