Coolabi Expands Poppy Cat And Scarlett & Crimson Licensing Programmes

Leading entertainment producer and rights management company Coolabi has signed several more agreements for two of its key properties, Poppy Cat and Scarlett & Crimson, further expanding the licensing programmes for both.

Following last week’s announcement of Golden Bear as master toy partner for Poppy Cat along with the show’s debut on Nick Jr UK, Coolabi has secured an outerwear deal for the property with Silver-Knit which will include dresses, skirts, tops, trousers and knitwear. The new clothing will launch across the UK and Eire in 2012.

In addition, for its tween and teen girls’ property Scarlett & Crimson, Coolabi has signed Beauty Works – a leading provider of health and beauty products – for electrical beauty accessories, and has also appointed licensing agent, Wild Pumpkin, to represent all licensing and merchandising for the property in Australia and New Zealand. This further extends the global reach of Scarlett & Crimson following the appointment of agents in Benelux, France and Germany earlier this year.

Beauty Works’ Scarlett & Crimson-branded electrical range will include hairdryers, straighteners, manicure sets, mirrors and clocks. This collection adds to the existing hair and beauty products available through Rudolf Stein, Grace Cole, SLG Beauty and Japonesque.

Anna Hewitt, Head of Licensing at Coolabi, says: “The Poppy Cat licensing programme continues to build momentum in the UK and internationally and we are excited to have appointed Silver-Knit as the show begins airing on TV. We are also thrilled to add new categories to the ever-expanding Scarlett & Crimson range and to take the property to new audiences in Australia.”