The Giochi Preziosi Group founded by Enrico Preziosi in 1978, is one of the five largest players in the international toy industry, and proud licensor of two prestigious Intellectual Properties; Gormiti and Puppy in my Pocket: Adventures in Pocketville; and is about to launch a new property for 2012.

The Group’s strong brands have been the motivation behind the development of its own consumer products division, which has seen the company exhibiting at the world’s foremost licensing shows - Las Vegas being a key date in the diary for 2011.

Gormiti
Prestigious boy’s property, Gormiti, has an impressive list of established licensees, with more opportunities emerging as the first series of the TV show launches in new territories, and the further second and third TV series (a total of 65 x 26’ episodes), carry on the adventures across the world. Gormiti has developed into a lucrative and durable brand, exposing its unique animated design and rich storyline content to thousands of quality products.

The third TV series ‘The Neorganic Evolution’ is already broadcasting in Italy and will be hitting screens on more major worldwide TV channels, this Fall. The new instalment of the series, see’s inspiring new adventures as the Gormiti come to Earth! With brand new heroes, villains and more gripping storylines, the Gormiti licensing programme continues to flourish, adding to the success of its great range of toys and playsets.

Puppy in my Pocket: Adventures in Pocketville
Las Vegas 2010 saw the group showcase a brand new girl’s property, Puppy in My Pocket: Adventures in Pocketville; a 52 x 13’ TV series co-produced by Giochi Preziosi, Mondo TV and MEG.

The brand has created countless licensing opportunities across a growing number of world wide territories, and has already proven to be a lucrative brand in its first year, securing numerous international licensing deals. The eagerly awaited cartoon series will hit the screens in EMEA this summer (2011) on Turner’s TV Channels, and will swiftly follow across the globe on many paid for and free-for-view channels.

Licensing and Merchandising for Puppy in My Pocket: Adventures in Pocketville, is managed by the Giochi Preziosi Group in Europe, Africa and Middle East and by Licensing Works! for the rest of the world.

Dino Froz
Las Vegas 2011 will also see The Giochi Preziosi Group showcase a brand new boy’s property for the first time which comes directly from one it’s well known toy brands and will feature a new 26 x 13’ TV series co-produced with Mondo TV.

Graziano Delmaestro, Giochi Preziosi’s licensing director commented: “Our properties have seen tremendous growth over the past year, with an increasing number of prestigious partnerships across the globe. We are looking forward to revealing details about our new, exciting property, Dino Froz in Las Vegas, which we believe has a unique edge and great prospects for licensees.”

Visit Preziosi Group in Las Vegas at booth #5427 or contact Giochi Preziosi Licensing Dept. Telephone: +39 02 964751. Email: Licensing.Gormiti@giochipreziosi.it