“Neither toy manufacturers nor traders can avoid taking an environmentally aware approach to the value creation process in future. Sustainability is responsibility for the future of our children – the industry’s main target group. Toys go green from Spielwarenmesse eG presented examples of ecological best practice.”

This sentence marks the beginning of the final report on this year’s International Toy Fair in Nuremberg. Jamara has long detected the trend towards environment-friendly toys. At the Toy Fair 2011 Jamara already presented a large portfolio of “green toys” with their Play Green line. They developed toys driven by exactly those new energy sources that everyone talks about – sun, wind, and water. So children and the young at heart find easy access to sustainable technologies and renewable energy sources. Thus Jamara not only follows a recent trend, but also meets their customers’ strong demand for eco-friendly toys on retail shelves.

The new toy line Ecological by Jamara playfully introduces the concept of renewable energy sources.

Ecological-Wind

A miniature wind turbine charges the vehicle’s battery. The battery charge indicator lights up when the model car’s battery is fully charged.