Dynit, leading Italian publishers, have been awarded a license by The Smiley Company to produce a new range of novelties and stickers for its SmileyWorld brand. The range aimed at 5 to 15 year olds is based on the fun and colourful SmileyWorld emoticons and will include bracelets, pins, loose stickers and sticker packs and squeezable stress balls. Nicolas Loufrani (CEO of The Smiley Company) says: “Working alongside such strong partners as Dynit gives great weight to SmileyWorld’s wonderfully creative & expressive concept”.

The range priced at €1.99 to €2.99 will be supported by promotional materials and presence at several tradeshows including Brand Licensing Europe, World of Toys, Paperworld and Big Buyer.

Aimed at children and young teens, the range will be available from Summer 2011 throughout Italy.

Underpinning all ranges is the style and sensibility of The Smiley Company. Based on the world-famous Smiley logo, The Smiley Company is a brand that spreads positive values through cool and stylish graphic designs and encourages ethical production of items based on the brand, such as clothing, bags and shoes made from 100% organic cotton.

10% of all sales will go to charity through the Smiley World Association, which was formed in 2005 to help people in need by setting up health and educational infrastructures in third world countries.