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Businesses have licensed products for years, but today, America’s VetDogs, a unique non-profit serving America’s wounded military, has created an innovative licensing program that supports its mission and provides value to its manufacturing and retailing partners. The America’s VetDogs brand of products represents a unique revenue-generating opportunity for retailers and manufacturers of pet products to show their support for disabled veterans, at the same time highlighting the vital bond between people and their animals and creating brand loyalty for new and existing customers. Jeff Bressler, executive vice president of America’s VetDogs says, “We are sure that these licensed products will resonate with traditional family pet owners and consumers who want to support the men and women who have sacrificed so much for our country.” Vo-Toys, VetDogs’ newest licensing partner, will introduce four new dog toy product lines at Global Pet Expo. For over 60 years, the company has produced quality pet toys and accessories for U.S. and international markets. Bil-Jac, a manufacturer of high-quality dog food and dog treats, became America’s VetDogs’ first licensing partner and introduced “America’s VetDogs Dog Treats” in 2010. These premium dog treats are growing in popularity with consumers and distribution retailers. Since its founding after World War II, family-owned Bil-Jac has been guided by one principle: to make the very finest dog food and dog treats. America’s VetDogs will be represented by VetDogs recipient William White, USMC, and his service dog Rudy. White trained with his VetDog in July 2010 and has made numerous appearances, helping raise awareness on behalf of the organization. “I am honored to represent VetDogs at Global Pet Expo,” he says. “My service dog has been a true asset to me and has truly afforded me a quality of life I would not have without him. Be it working, playing, or just lounging, we are never apart. For that I am deeply grateful.” America’s VetDogs products are distributed through pet specialty stores, mass retailers, supermarkets, farm stores, military PX’s, and through direct mail and e-commerce. VetDogs receives a portion of the proceeds from the sale of its licensed products. For more information about America’s VetDogs’ license program, contact Scott Todd at MODA Licensing at s.todd@modalicensing.com. |
