4sight licensing solutions, licensing agent for Crufts dog show, has announced that a range of new licensed products will be available during the 2011 event, which is the show’s 120th anniversary and is set to take place at the NEC, Birmingham from 10 – 13 March.

dfs Crufts, organised and hosted by the Kennel Club, is the world’s most famous dog show and the four day event is attended by over 140,000 dog lovers from the UK and overseas who come together to experience the competitions and events that celebrate the diverse role dogs play in society, as well as learning how to select, train and care for their dogs. This year’s event will once again be televised on More4 and the broadcaster is adding an extra 3 hours of coverage in response to last year’s enthusiastic response from viewers. 4sight has built up a strong licensing programme for the brand and dfs Crufts 2011 will see publisher Cream Content launch Crufts Magazine, a high quality glossy magazine dedicated to pedigree dogs and which aims to help readers and their dogs get more out of life through promoting a deeper understanding of different breeds.

Visitors will also get a chance to take a look at a variety of fantastic Crufts products from the G Group which include an exciting new range of gifts, as well as clothing for men, women and children, accessories for dogs and special limited edition products, whilst a charming range of Kennel Club greeting cards from Country Cards will be available at the Kennel Club stand.

Another Crufts licensee, Revel Mob, has developed an innovative new iPhone app that allows users to download vintage photos from the show’s archives - to celebrate the anniversary additional images have been added, with users now able to access a different picture from each of the show’s 120 years.

“After 120 years Crufts is more popular than ever!” said Sandra Vauthier-Cellier, Managing Director of 4sight licensing solutions. “This is reflected in the number of top licensees we have brought on board and visitors to this year’s show will be able to see, and of course, to purchase some of the fantastic merchandise that is now on offer.”