Giochi Preziosi and Marathon Media have unveiled details of a lucrative promotion deal with Chipita that will see the characters from Gormiti come to life on several of the company’s popular Chipicao Croissant Snack Packs.

Set up by Plus Licens, GP’s licensing agent for Eastern Europe and Nordics, the Gormiti/Chipicao promotion will run February till December 2011 and will feature on single, multi and mini Chipicao croissant packs to be distributed across fourteen countries in Eastern Europe*. Each pack will contain one of around 60 different Gormiti stickers or sticker cards, whilst as a bonus feature, lucky instant win cards will also be available at random.

As part of this special promotion and to increase its consumer awareness, a six week TV advertising campaign is planned to start in February for Poland, Bulgaria and Romania with a total of more than 2500grp, with a further TV for the Slovakia Republic in March and later in September for Serbia. More TV will be confirmed in due course plus, to increase the collectability, Chipita will also be providing a free sticker album to save and display the stickers.

Chipita, a leading confectionary company originating in Greece with over ten branches across Europe, is renowned for making high quality croissants. Speaking of the new promotion deal, George Maroulis, commented: “Children love both Gormiti and Chipicao, so this partnership is perfect for both ourselves and for GP and also the Gormiti fan base who will be offered a new opportunity to collect. We believe that Gormiti represents a lucrative strategic marketing opportunity for our croissant brands and that this will be reflected in sales.”

GP’s licensing director, Graziano Delmaestro, further commented: “Giochi Preziosi and Plus Licens, are delighted to be working on this new project with Chipita. As a leading provider of snacks in these territories, the deal has created a valuable partner for reaching the Gormiti fan base and for encouraging even more boys to join in the Gormiti magic.”

Gormiti remains one of the most exciting boys’ properties for prospective licensees across the globe and presents many opportunities for new markets. For more information contact Licensing.Gormiti@giochipreziosi.it

*Gormiti Chipta Promotion will take place in Bulgaria, Albania, Kosovo, FYROM (Macedonia), Crotia, Slovenia, Bosnia, Serbia, Montenegro, Poland, Czech Republic, Hungary, Romania and Slovakia.