Celebrities Entertainment: Goodbye Kitty

Celebrities Entertainment - February 2011
 

 

Licensees’ enthusiasm for the re-designed David & Goliath sub label "Goodbye Kitty" continues to grow.

Joining 23 existing David & Goliath licensees in Europe are teNeues, Reinders, Curly & Smooth, Miles Fashion, and United Labels, together with other foreign licensees that concentrate on the "Goodbye Kitty" brand.

Core target group are male and female teens and juniors aged 14+, fashion conscious, with their own individual sense of style and design. This cat must have more than nine lives: She has already been shot, attacked by sharks, fallen out of the window, received an electric show and suffered many other nasty mishaps. Her fans are now anxious to see what else happens to her, as the David & Goliath design team won’t tire of exposing Kitty to more extremely dangerous situations. The new style guide – out now – provides designs that follow current fashion trends. Many licensing partners have already started to develop new concepts that are scheduled for release later this year.