WildBrain, a global leader in family entertainment, is bringing its beloved Teletubbies and In the Night Garden preschool franchises to life in Zhongshan, China, with the debut of WildBrain Garden—a new themed retail destination.
Reflecting a resurgence of fandom for Teletubbies and In the Night Garden in China, this is the first-ever permanent retail store dedicated to WildBrain’s franchises in the region. WildBrain Garden is a 930 sq. ft., playfully designed themed retail environment featuring a curated selection of Teletubbies and In the Night Garden merchandise, including collectibles, accessories, gifting and plush.
Opened on June 27, as part of Magic World Family Entertainment Center (FEC)—one of Asia’s largest international IP-themed clusters created to engage families with world-class entertainment brands—WildBrain Garden delighted fans as they stepped into the whimsical worlds of these two iconic brands for a unique shopping experience.
WildBrain Garden was developed in partnership with Max-Matching Entertainments Co. Ltd.—a leading developer, investor and operator of international cultural and IP visitor attractions—alongside the dedicated Location-Based Entertainment (LBE) team of WildBrain’s global licensing agency, WildBrain CPLG.
Coming as Teletubbies prepares to celebrate its 30th anniversary in 2027, and In the Night Garden’s 20th, the launch represents the first of two WildBrain Garden retail concepts planned in China under the Max-Matching partnership, with a second opening in Beijing in 2027.
“LBE is a key growth driver in our franchise strategy, and WildBrain Garden shows how we’re taking our brands beyond the screen into themed retail experiences. Through the charm and timeless appeal of Teletubbies and In the Night Garden, we’re creating an elevated retail destination that invites fans to step into these worlds. With new Teletubbies content recently launched on iQIYI and characters like In the Night Garden’s Makka Pakka continuing to resonate strongly with Chinese audiences, we’re building strong momentum for both brands in the market.”
Ben Peace, EVP Franchise, WildBrain
“WildBrain Garden brings globally loved storytelling to life through immersive, experiential retail, creating a meaningful new connection with families and fans in China. The launch of the first WildBrain Garden as part of Magic World in the Greater Bay Area marks an important milestone for Max-Matching Entertainments and the beginning of a broader vision to develop world-class, IP-driven destinations that connect global brands with local audiences across China.”
Freya Xin, General Manager, Max-Matching Entertainments
“WildBrain Garden marks a key step in scaling our LBE strategy in Asia-Pacific, with China central to that growth. By fully embedding our IP into every touchpoint, we deepen engagement, drive repeat visits and connect seamlessly to the broader brand ecosystem. With strong market momentum and major anniversaries for Teletubbies and In the Night Garden in 2027, we’re well positioned to expand further across the region and globally.”
Evi Sari, VP, Global LBE, WildBrain CPLG