This Spring, two of the world’s most legendary brands to grace the early aughts come together for a collection filled with high-energy colours, closet staples and modern nostalgia. Y2K crew, brace yourself: the ROXY x Juicy Couture collection drops this May!
THE 00’S STYLE BLUEPRINT
From shopping sessions and afternoons at the beach to unforgettable summer parties, every early 2000’s outing was decked in iconic tracksuits and boardshorts, bikini tops and colourful bucket hats. These two legendary brands cohabited perfectly from Day 1, mixing and matching seamlessly from day to night. So it’s no surprise that, two decades later, ROXY and Juicy Couture come together for a 27-piece collection celebrating the aesthetic that shaped a generation and has informed fashion ever since.
LEGENDARY PIECES FOR AN UNFORGETTABLE SUMMER
Featuring bikinis, rashguards, bucket hats, platform flipflops and – of course – tracksuits and boardshorts, the collection is reminiscent of a summer sorbet, a high-energy mix of mint green, strawberry pink and coconut white.
The collection is branded with ROXY and Juicy Couture’s iconic logos, etched on the heart and the rear, as you would expect.
An unforgettable duo, born from an iconic era, delivering a collection you just won’t want to miss.
Discover the ROXY x Juicy collection on May 13th, on roxy.com, juicycouture.com and in select stores worldwide.