SmileyWorld® and Kipling have joined forces on Kipling | SmileyWorld®, a back-to-school collection that reimagines the travel brand's best-loved school bags through the optimistic, expressive universe of SmileyWorld®. Available now across Europe, the Middle East, Central Asia, Asia-Pacific, the Americas, Australia and New Zealand, the collection brings a burst of colour and personality to the new school year.
Good vibes meet great design. The collaboration brings together Kipling's signature crinkled nylon, monkey keyring mascot and Live Light philosophy with an exclusive SmileyWorld® graffiti-inspired look. Sketch-style scribbles, hand-drawn icons and upbeat slogans - from ‘New Day, New Energy’ to ‘Find Your Happy Energy’ - run across every piece, offered in two colourways: a bold yellow and a playful pink.
Designed to carry both gear and good mood, the range spans the whole school day. Highlights include the SEOUL LAP backpack with a dedicated 15-inch laptop compartment, the HYE LAP medium tote sized for a 13-inch laptop, the NEW STORIA wheeled school bag with four 360° rotation wheels, the 100 PENS large pencil case, the insulated MIYO medium lunchbag and the collectible HAPPY MONKEY keyring. Every piece is finished with a matching monkey keychain and an all-over SmileyWorld® print lining for an extra dose of fun each time it is opened.
The launch forms part of SmileyWorld®'s 2026 ‘Back to School, Your Way’ programme, a social-led campaign uniting 12 global licensing partners across five continents. Built for kids, tweens and teens, the campaign turns every feeling of the new term, the nerves and the excitement alike, into a bold style statement.
Janet Martin, Chief Product Officer - Lifestyle Consumer Products, The Smiley® Company, comments:
“Following the amazing launch of our first Smiley collection with Kipling earlier this year, we’re delighted to be building on that success with our second collection, this time with SmileyWorld®.
The new range brings our expressive SmileyWorld® graffiti style to Kipling’s most iconic bags, creating something that feels fun, fresh and full of personality, while giving young people another way to express themselves.”