ELLE and Printemps New York are joining forces to bring the spirit of the French Riviera to the heart of New York City. Beginning June 9, the US flagship of the French retailer will host a collaboration celebrating French creativity, culture and art de vivre across gastronomy fashion and design.
The experience kicks off with an ELLE takeover of Café Jalu, Printemps New York’s daytime café led by Culinary Director and three-time James Beard Award-winning chef Gregory Gourdet. Drawing on both brands’ shared passion for quality, creativity, and connection, the ELLE Café Jalu pop-up will introduce a signature macaron and fresh juices to be enjoyed amidst welcoming yellow-and-white-striped interiors inspired by the beaches of the French Riviera. Through the end of August, New Yorkers and visitors alike will be transported to a vibrant destination of slow mornings, impeccable French beverages and pastries, and French culture, all without leaving downtown New York.
Beginning in July, the ELLE x Printemps New York pop-up store joins the experience, featuring a curated selection of ELLE branded products, and a limited-marinière edition ELLE x Saint-James created exclusively for the occasion. Blending creativity, style and collectibility, the pop-up will showcase the unique worlds of both brands through exclusive designs and immersive storytelling.
Through this collaboration, ELLE and Printemps New York reaffirm their shared vision of creativity, innovation and lifestyle experiences, while creating a new cultural meeting point at the crossroads of hospitality, fashion and contemporary lifestyle.
Interactive events further bringing the partnership to life will be announced soon.
EVENT DETAILS
Location: Printemps New York and Café Jalu – 1 Wall Street, New York, NY 10005
ELLE Café Jalu: June 9 – end of August
ELLE x Printemps Pop-Up Store & Limited Editions: beginning of July