WeCool Toys has expanded its global licensing portfolio with the addition of Minecraft and Harry Potter, further strengthening its position in the licensed compounds, crafts and sensory play categories.
Launching for Fall/Winter 2026, the new collections combine WeCool’s expertise in hands-on creative play with two of the world’s most recognizable entertainment brands.
The Minecraft range is led by WeCool’s Butter Cloudz compound platform, including the Creeper Cube. The kit includes a lime-scented compound complete with bingsu bead mix-ins, interactive accessories and molds inspired by the game’s iconic blocky world.
The Harry Potter range includes slime-based kits inspired by the wizarding world, featuring a cauldron-style slime set and potion-making experiences based on fan favorites including Polyjuice Potion, Love Potion and Felix Felicis (“Liquid Luck”). The collection also features a Hedwig-inspired 3D sticker and card maker.
Jeff Osnato, President of WeCool Toys, commented: “Adding Minecraft and Harry Potter marks a significant milestone for WeCool. These partnerships allow us to bring our core strength in compounds and creative play to two of the most engaged global fanbases.
“We’ve developed ranges that stay true to what fans love while bringing something genuinely new to the category. By combining our expertise with globally recognized licenses, we’re giving retailers new, standout products that we believe will resonate with consumers.”
The new ranges will launch globally for Fall/Winter 2026 and will be available through leading mass-market retailers and specialty retail partners.