Easter 2026 once again promises some exceptional seasonal offerings for the Italian market from the licences managed by licensing agency Maurizio Distefano the evolution of Licensing.
This is a portfolio with breadth, cross-category appeal and high quality, successfully combining taste, creativity and the strength of some of the world’s best-loved brands.
Among the most eagerly awaited new launches is the delightful chocolate egg by renowned chocolate, sweets and snacks company Witor’s dedicated to Care Bears™. Crafted from premium-quality chocolate and presented in vibrant, colourful packaging that reflects the energy and sweetness of these iconic characters, the product is positioned as the perfect Easter gift celebrating sharing and tenderness.
Another highlight is a range of Bing Easter eggs from Balocco, the historic and iconic Piedmontese confectionery brand, available in 150g and 240g formats. Designed for special family moments, the eggs feature cheerful, appealing packaging highlighting Bing and his friends, along with playable surprises inside that encourage imagination and fun through play.
Balocco is also introducing Mini Colomba cakes with chocolate chips. Soft and indulgent, distinguished by their delicate dough and rich flavour, they offer a kid-friendly take on one of Italy's most traditional Easter cakes.
Bing continues to be one of the most recognised and appreciated IPs in the preschool segment, with over 1.8 billion views on its Italian YouTube channel and a consistent presence among the most-watched animated series on kids’ channel Rai Yoyo. The series supports early development, helping little ones get ready for life through stories that reflect the everyday real-life experiences of young children.
Bluey is another major children’s brand taking centre stage at Easter thanks to a premium milk chocolate egg developed by confectionery company Dolfin, featuring surprises designed to stimulate play, imagination and creativity. The lively Blue Heeler puppy will also star in a special Easter egg hunt at the popular theme park Leolandia: from 4 to 6 April 2026, children will be able to take part in games and find clues throughout the park – and collect a delicious 20g Dolfin egg.
Bluey is continuing its remarkable international growth, ranking first among children’s programmes on streaming service RaiPlay and among the most-watched series in the United States, with a feature film scheduled for theatrical release in August 2027 and numerous prestigious collaborations confirming its global strength.
Also coming to retail from Dolfin are Easter eggs dedicated to L.O.L. Surprise! ™, the perfect gift for fashion lovers. Featuring glamorous graphics and eye-catching colours, the packaging encloses fine chocolate and an exclusive surprise, transforming each unwrapping into an exciting and stylish experience fully aligned with the brand’s fashion-forward identity.
Bakery and chocolate products giant Bauli will offer chocolate eggs and the iconic Colomba cake dedicated to Masha and the Bear Friends. The lively, instantly recognisable packaging, combined with highly appealing surprises, makes these products ideal for bringing joy and fun to Italian family tables during the Easter celebrations.
The irresistible chipmunks from the hit TV series, ALVINNN!!! & The Chipmunks, created by Janice Karman and produced by Bagdasarian Productions, take centre stage in the Easter egg from Balocco. The colourful, dynamic wrapping reflects the characters’ lively spirit, while the fine chocolate and surprises inside make it the perfect product to celebrate Easter with energy and light-hearted fun.
Maurizio Distefano, founder and president of Maurizio Distefano the evolution of Licensing, says: “These brands and licensees have come together to make Easter an extraordinary opportunity to create unforgettable experiences, with products that celebrate both the pleasure of chocolate and the timeless appeal of the most beloved licences. From the classic surprise-filled chocolate egg to the traditional Colomba cake and engaging Easter egg hunts, each offering is designed to enrich shared moments with loved ones, turning every gesture into a truly special and authentic memory.”