Trainers can express their connection to Pokémon with the new ready-to-wear collection, Pokémon x
JimmyPaul by Difuzed, available now exclusively via
Pokémon Center - the premier online destination for official, high quality Pokémon merchandise in the UK, U.S., Canada, Australia and New Zealand.
As the world celebrates 30 years of Pokémon, Amsterdam-based designer JimmyPaul recently presented a high fashion collection ‘ROAM’ at London Fashion Week, inspired by his favourite Pokémon. From this bold runway statement, this ready to wear line was born, translating couture creativity into pieces accessible to Trainers for everyday wear.
The Pokémon x JimmyPaul by Difuzed collection is an extension of ROAM’s ethos and inspiration; rooted in childhood nostalgia and the designer’s lifelong love of Pokémon, the collection showcases designs featuring iconic Pokémon originally discovered in the Kanto region, including Pikachu, Gengar, Electabuzz, MewTwo and Mew.
Highlights from the collection include:
- Pokémon x JimmyPaul by Difuzed: Pikachu Workwear Jacket. Featuring an allover design of the iconic Electric-type Pokémon, it draws inspiration from Japanese workwear and the bold spirit of the 1980s. Graphic, powerful and unmistakably playful.
- Pokémon × JimmyPaul by Difuzed: Gengar Heavy Jersey T Shirt. Cut in heavy jersey and a classic oversized fit. Gengar takes centre stage in a bold screen print, with the mischievous Ghost and Poison type's silhouette embroidered on the back.Shirt.
- Pokémon x JimmyPaul by Difuzed: Electabuzz Knit Sweater. A black knit charged with bold lightning bolts for the Electric‑type powerhouse. High‑contrast, punchy and built to stand out.
- Pokémon x JimmyPaul by Difuzed: Mewtwo Jacket. Front‑and‑back embroidered artwork of the Psychic‑type Legendary Pokémon. A palette of pink and purple hues, car-racing influences, 90s streetwear, and an aesthetic that is both tough and sweet.
- Pokémon x JimmyPaul by Difuzed: Mew Heavy Jersey T‑Shirt. Front‑and‑back screen‑printed and embroidered details of the Psychic‑type Mythical Pokémon. Pink tones with track cues and ’90s touches keep it light, playful and easy to wear.
“Growing up, Pokémon shaped my imagination. I dreamed of becoming a Pokémon Trainer; my favourites being Fairy-type, and creating my own universe,” says JimmyPaul. “This collaboration feels like bringing those childhood dreams to life.”
CEO of Difuzed Gilbert El Kalaani adds, “This collaboration is a clear example of how fashion, fandom, and culture can meet with authenticity. As a long-term partner of Pokémon, our role at Difuzed is to represent what the brand has meant to fans for 30 years and to celebrate that legacy on a global fashion stage, while helping creative visionaries like JimmyPaul translate those worlds into bold, modern expressions that resonate with fans in the real world.”
The collection is available on
PokémonCenter in the U.S, CA, UK, AU and NZ now.
