Penguin Ventures, the global consumer products team at Penguin Random House Children’s UK, and WildBrain CPLG, a trusted licensing partner for leading brands worldwide, have announced a slate of new licensing collaborations for The World of Peter Rabbit™ across the U.S. and Canada. WildBrain CPLG represents The World of Peter Rabbit™ on behalf of brand owner and Beatrix Potter’s original publisher, Frederick Warne & Co.With Beatrix Potter celebrating its 160th anniversary this year, and Peter Rabbit’s 125th anniversary in 2027, the expanded consumer products program brings Beatrix Potter’s timeless literary characters to life for families and fans with new apparel and accessories, homeware, gifting, digital products and more.
“As The World of Peter Rabbit approaches its incredible 125th anniversary, we’re entering an especially exciting chapter for the brand. The continued enthusiasm from fans, retailers and licensing partners alike underscores the enduring relevance of Beatrix Potter’s storytelling. We have ambitious plans in place designed to inspire the industry, unlock new creative opportunities and reimagine Peter Rabbit for today’s audiences in meaningful ways.”David Sprei, Commercial Director at Penguin Ventures“The strength of this programme lies in its breadth and long-term vision. By working with best-in-class partners we’re building on the strong momentum for The World of Peter Rabbit in the U.S. and Canada—grounded in the brand’s rich literacy legacy. With beautifully crafted products already in the market and an exciting pipeline ahead, we’re perfectly positioned to hop confidently into Peter Rabbit’s 125th anniversary and beyond.”
Jasen Wright, Vice President, North America at WildBrain CPLGThe World of Peter Rabbit expands across products and experiences
A broad slate of new product launches is rolling out across categories. Posh Peanut has debuted a bamboo sleep and apparel collection, with signature prints featuring beloved The World of Peter Rabbit characters and garden scenes, thoughtfully designed for soft, everyday comfort. E‑Play Brands has introduced a baby apparel collection, while Bentex has unveiled a new apparel range for kids, both inspired by Beatrix Potter’s classic illustrations.
Children’s Apparel Network has rolled out an expanded The World of Peter Rabbit line at retail with Gymboree, debuting with an exclusive ‘Story Time with Peter Rabbit’ event hosted in New Jersey this spring. The experience featured a special appearance from Peter Rabbit himself, with families also receiving a complimentary classic storybook when purchasing items from the collection. Extending its digital presence, The World of Peter Rabbit has expanded its collaboration with Paperless Post with the launch of the ‘Peter and Pals’ digital card collection, supported by a dedicated social media campaign.Looking ahead to Fall, Scoots Baby will debut bamboo sleepwear, apparel and accessories, alongside a new homewares collection from Blue Sky Clayworks. Further launches, set for 2027, include an infant nursery range from Lambs & Ivy, seasonal plush from Dan Dee International, and youth sleepwear from Komar Kids.The World of Peter Rabbit also continues to grow existing collections with a strong roster of cross‑category partners, including Pottery Barn, Kids Preferred, Franco, Zrike, Meri Meri, Happy Threads, Old World Christmas, and more.To learn more about licensing opportunities for The World of Peter Rabbit, visit the WildBrain CPLG team at Las Vegas Licensing Expo (May 19-21) at booth #J204.