Leading licensing agency Maurizio Distefano the evolution of Licensing is excited to announce its participation in the 2026 edition of the Bologna Licensing Trade Fair, where the team will meet licensors and licensees to explore new and exciting licensing opportunities aimed at developing successful products.
You can meet the agency’s team at the Licensing Business Lounge in Hall 29, Mall 2.
Among the agency’s entertainment properties, Bing, Bluey, and Masha and the Bear undoubtedly stand out. These are some of the most beloved animated series in Italy, airing daily on Rai Yoyo and Rai Play at various time slots.
Thanks to their universal appeal, strong storytelling, and significant digital presence, these IPs are ideal for high-impact licensing projects spanning toys, publishing and live experiences, as well as lifestyle and fashion products. For 2027, the first Bluey feature film is set for global theatrical release.
Two
other major film launches starring characters from the agency’s
portfolio are also on the way. Starting December 2026, Asterix
fans can enjoy a brand-new CGI film – Asterix –
The Kingdom of Nubia – featuring an exclusive
story with their favourite characters.Meanwhile, beginning Friday, February 26, 2027, Universal Pictures will release CoComelon: The Movie, from Moonbug Entertainment and Flywheel Media, produced by DreamWorks Animation. The music and education-focused children’s properties CoComelon, Blippi, and Little Angel are powerful brands that inspire innovative products, thanks to their digital strength and strong connection with families.
Also highly popular is Care Bears™, known for its colourful characters, each representing different emotions, positivity and messages of friendship and kindness. Targeting a multi-generational audience – from children to adults – and supported by beautifully designed, vibrant style guides, the brand is an ideal partner for high-impact licensing projects across multiple categories.
The agency’s offering also includes other notable brands such as YouTube phenomenon Skibidi Toilet and legendary news magazine LIFE, famous for its groundbreaking photojournalism. The wild storylines and characters of Skibidi Toilet capture the attention of a young, digital-native audience, while LIFE reaches a more adult demographic with licensing projects spanning publishing, lifestyle, design, home décor, fashion, and merchandising. Completing the portfolio is Italy’s legendary Polaretti, the ready-to-freeze popsicles with fruit juice, a symbol of fun, flavour and freshness that has had entire generations singing along to the jingle “Po-po-po-po Polaretti”.
Visitors to the Bologna Licensing Trade Fair can discover all these licensing opportunities and new additions to Maurizio Distefano the evolution of Licensing’s portfolio.
Maurizio Distefano says: “Book your meeting with the Maurizio Distefano the evolution of Licensing team at the Licensing Business Lounge – Hall 29, Mall 2, to discuss the amazing licensing opportunities available with our incredible portfolio of IPs! Our team looks forward to meeting you to explore new collaborations and projects.”