Starbucks launched a global collaboration with 20th Century Studios’ The Devil Wears Prada 2 film that hits theaters May 1.
The campaign introduces a curated lineup of four beverages inspired by the film’s iconic characters and crafted to bring cinematic flair to the daily coffee ritual.
Building on the It’s All Good Energy collaboration with Adrian Grenier, Starbucks and “The Devil Wears Prada 2,” continue the excitement with this themed menu. From Andy’s unforgettable coffee runs to the characters that shaped a generation, this collaboration celebrates both Starbucks and the film’s long loved place in culture. Beginning April 20, customers can discover four character-inspired customizations in the Starbucks app, each one a flavorful reflection of the personalities fans have loved in “The Devil Wears Prada” universe.
- Miranda’s Signature Order: A no-foam, extra-shot, extra-hot Caffè Latte with nonfat milk. Because anything less would prompt … questions.
- Andy’s Cappuccino: An oatmilk Cappuccino with caramel and cinnamon: simple, elevated, and ready to walk the line between who she was and who she’s becoming.
- Nigel’s Go-to Doppio: Gird your loins … a Doppio Espresso Con Panna with mocha sauce – bold and refined.
- Emily’s Fave Iced Chai: An Iced Chai Latte with almondmilk and sugar free caramel – fussy, with every sip enjoyed at a glacial pace… or not.
“Starbucks has been part of The Devil Wears Prada universe since the original film,” said Erin Silvoy, senior vice president of global marketing at Starbucks. “We’re excited to bring that connection to life again, giving fans a way to step into the moment – starting with their daily coffee.”
The secret menu beverages are part of Starbucks broader collaboration with “The Devil Wears Prada 2,” which will also feature the brand in the film. Starting April 24, The Starbucks Reserve location in New York City’s Empire State Building will offer copies of the Limited-Edition promotional Runway Magazine, the movie’s signature publication, giving fans an additional way to step inside “The Devil Wears Prada” universe.
“It’s all good energy with Starbucks and our new movie, ‘The Devil Wears Prada 2,’” said Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events at Disney. “We are thrilled to be collaborating in such a big way with Starbucks on a bold, clever, and thematic global program designed to delight fans around the world.”
The beverages will be available for a limited time in participating Starbucks coffeehouses around the world. In China, Starbucks and “The Devil Wears Prada” fans will also have access to limited-edition cups, phone, charms, bag accessories and more featuring iconic motifs from the film.