Talking Tom & Friends is one of the largest entertainment franchises in the world, with more than 27 billion
combined game downloads and a content network of over 117 million YouTube subscribers and 122 billion views.
SmileyWorld® is the first lifestyle brand dedicated to emotional expression. Its creative library of more than 3,000
icons has grown into an instantly recognisable visual language, offering a shortcut to complex emotions and
everyday connection.
Over the years, both Talking Tom & Friends and SmileyWorld® have grown far beyond their original formats to
become globally recognised brands with broad cultural reach. Built on a shared ability to adapt, innovate and
connect with broad audiences over time, the partnership will come to life across gaming, retail and licensing
beginning in 2027.
The collaboration will extend beyond the screen into a co-branded retail range, and further categories to follow,
carrying the same playful, collectible spirit across both brands.
The collaboration lands in a milestone year for SmileyWorld®, which celebrates 30 Years of Smiley Icons in 2027
under the campaign 'Express Your World'. As part of SmileyWorld's IP mash-up programme, the partnership is
one of the highlights of a global anniversary line-up spanning cultural, retail and digital activity, marking three
decades of the Smiley® icons.
Nicolas Loufrani, CEO, The Smiley® Company, comments:
"Thirty years ago I added expressions to the original Smiley® and turned a single brand into a language. Talking
Tom & Friends speak that language fluently - they don't just show emotion, they bring it to life. This partnership
puts SmileyWorld® where audiences already are: in the games people play every day, in the content they share,
and in the products they want to own."
Tea Dora, Senior Director of Marketing at Outfit7 (Ekipa2 subsidiary), comments:
"While the ways people express themselves have evolved over the years, the desire to share emotions and
connect with others remains universal. SmileyWorld has helped people do that through a visual language
recognized around the world, while Talking Tom & Friends brings those emotions to life through characters full of
personality, humor, and heart. Together, the two brands will create opportunities for fans to experience that spirit
of expression in new and playful ways.”