JAKKS Pacific, Inc. (NASDAQ: JAKK) announced today the renewal of its partnership with Universal Products & Experiences, Illumination and Nintendo on an all-new collection of figures, playsets, plush and more inspired by Nintendo and Illumination’s new animated film, The Super Mario Galaxy Movie, which arrives in theaters April 1, 2026. The collection is available for pre-order now at Walmart and Smyths Toys.
JAKKS Pacific’s toy collection inspired by the 2023 film, The Super Mario Bros. Movie, was a top performer in 2023 and 2024, with action figures, posable plush, playsets, pull-back karts, and more. According to Circana, the 5-inch figures with accessories were the only action figures in the top 50 best-selling toys for multiple months in 2023. The global launch of the line helped fuel double-digit growth within JAKKS Pacific’s action figures and collectibles business.
The all-new The Super Mario Galaxy Movie product line builds upon those successes and will include movie-inspired figures and playsets, premium figures with accessories, plush, and more, giving fans of all ages the chance to recreate their favorite film moments.
Key product line details include:
- Best-selling and highly articulated 5-inch figures return and wave 1 features Mario with yellow Luma, Yoshi with accessories, Rosalina with wand and Bowser Jr. with paint brush
- All-new 1.5-inch mini scale figures include Mario, Luigi, Yoshi, Princess Peach, Bowser Jr. and Wonder Bowser Jr.
- Yoshi Egg playset is a double-sided adventure with Yoshi and exclusive Fire Mario
- Deluxe Bowser Castle playset and Gateway Galaxy diorama setfurther buildout the world of playability
- All-new 9-inch plush featuring Mario, Luigi, and Princess Peach
- Colored Luma yoyos glow in the dark
- Exclusive to Target are a 5-inch 4-pack with Mario, Yoshi with exclusive Luigi and Wonder Bowser Jr. figures, as well as posable jumbo plush in Fire Mario and Fire Luigi styles
- Walmart will exclusively carry a 5-inch Bowser Jr. with a punching Clown Car, paint brush and water reveal stickers, and Mario and Luigi figures with pull-back motorcycles
“JAKKS Pacific’s products inspired by the first film, which earned more than $1.3 billion worldwide, quickly became fan favorites, celebrated for their high-quality designs and for the attention to detail they brought to Mario and other beloved characters within the Mushroom Kingdom,” said Rafa Macias, Global Commercial Officer, Consumer Products, Games & Digital, Universal Products & Experiences. “This new film and toy assortment offer an even more immersive out-of-this-world universe for fans to explore, and we look forward to seeing how fans embrace both the film and JAKKS Pacific line.”
“Teaming up again with Illumination, Nintendo, and Universal Products & Experiences for The Super Mario Galaxy Movie toy line has been incredibly inspiring,” said Jeremy Sueper, VP of Marketing at JAKKS Pacific, Inc. “Together, we are working hard to bring fan-favorite characters and memorable movie moments into the home that both longtime fans and new audiences will truly enjoy. We look forward to unveiling the full line soon.”
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products. These product lines include best sellers such as The Legend of Zelda and Donkey Kong action figures, plush and playsets. All products are available online or in retail stores nationwide.