Gymshark and Bratz are proud to announce the launch of ‘Gymshark x Bratz’ an exclusive collaboration arriving June 8. Rooted in bold self-expression and unapologetic confidence, the partnership fuses Gymshark’s performance-driven activewear with the iconic attitude and aesthetic of Bratz ,the on-trend lifestyle and fashion doll brand from MGA Entertainment (MGA).
The collection is built for the barbell and designed for women who are tired of choosing between strength and style. Inspired by the 57% of women who feel pressured to choose between being taken seriously as lifters and expressing their femininity, this four-piece sculpting seamless collection includes a Sports Bra, Crop Top, Shorts, and Leggings, each engineered for performance and made to be seen. A four-piece sculpting seamless collection, Sports Bra, Crop Top, Short, and Legging each engineered for lifting and designed to be seen. Every piece shares the same high-compression, ultra-soft seamless fabric: holds you in, moves with you, and sculpts as it goes. No seams, no digging in. A bum scrunch engineered to lift and define the glutes, and a dipped back waistband, are shared across the range.
At its core, this collaboration taps into a cultural shift around how women show up in fitness today – embracing strength and femininity at the same time, and expressing confidence without compromise. In a U.S. study conducted by Gymshark, 89% of women said their outfit impacts how they feel during a workout. The collection + campaign aims to empower women to feel as strong as they look, and as bold as they feel – both on and off the gym floor.
“For too long, young women have felt like they had to pick a lane in the gym: be serious about lifting or be expressive and feminine. This research shows that tension is real, and it’s holding women back. Gymshark’s partnership with Bratz exists to show women that the two can co-exist – that you can be strong, you can be feminine, and you can take up space.” – Hannah Hastings, Head of Brand for Women, Gymshark
“Bratz has always been about pushing culture forward and encouraging girls to own their
individuality. With Gymshark x Bratz, we loved the opportunity to merge fashion, fitness, and
attitude in a way that feels authentic to today’s generation. This collaboration is about showing
that confidence comes from embracing every side of yourself, whether that’s glamorous, strong,
playful, powerful and now bratty” – Jasmin Larian Hekmat, President and Creative Director
To celebrate the launch, Gymshark and Bratz will host an immersive pop-up experience in Miami from June 5–7. The space brings full Bratz energy into the fitness world through the ultimate “bratzified” gym experience, where performance meets unapologetic style. More than a celebration of the collaboration, the pop-up is grounded in real survey findings conducted by Gymshark about what women want from fitness spaces today. According to the research, 75% of US women have changed their gym routine because of how a space made them feel as women, while 22% said the decor, music, and layout felt overly masculine.
The Gymshark x Bratz collaboration is the answer: a fully female-staffed outdoor gym in Wynwood designed entirely with women in mind. From purple turf to workout zones named “Bestie Zone,” and “Heavyweight Dollz Club,” every detail leans into the Bratz aesthetic. A female DJ will soundtrack the experience with music curated for her, while the overall environment is built to feel welcoming, expressive, and unapologetically feminine.
The Gymshark x Bratz collection ranges from $28 for sports bras to $60 for leggings and will be available beginning June 8 at Gymshark.com.