Cloudco Entertainment, owner of the iconic Care Bears™ property, and Benetton, one of the world’s leading apparel brands, have announced their collaboration for an exclusive children’s fashion collection for the young.
Brought together by leading Italian agency Maurizio Distefano the evolution of Licensing, the Care Bears-Benetton collaboration will feature both t-shirts and sweatshirts specially designed for kids (1-6 years) and juniors (7-14). It will be available in Benetton stores starting from spring-summer 2026.
Care Bears, with its iconic, colourful characters and positive message, is a brand loved by all generations. Celebrated for promoting values of friendship, joy and care, Care Bears is one of the most recognised and successful franchises globally.
Its unique ability to engage families worldwide makes it an ideal partner for Benetton, a brand renowned for creativity, inclusivity and innovative design. This collaboration fits perfectly with the Care Bears’ 2026 theme ‘Colours of Caring’, celebrating the way in which the Care Bears use colour to help us express different ways of caring.
With this collection, Benetton once again confirms its role as a global fashion leader, combining its timeless style with the vibrant, joyful universe of Care Bears™. The collection will feature an exclusive range of apparel designed for young audiences, characterised by unique designs and the bright colours typical of Care Bears. Each piece will reflect Benetton’s commitment to quality and comfort, offering children and families a playful yet stylish fashion experience.
“Benetton is a longstanding fashion brand rooted in colour and self-expression, much like Care Bears' nearly 45-year legacy,” said Charlotte Payne, VP of International Licensing at Cloudco Entertainment. “This collaboration brings those shared values together in a bright, playful collection that feels timeless and fresh for all generations to enjoy.”
“We are thrilled about this new collaboration and confident that the collection will be a great success, meeting the expectations of parents and children who love Care Bears and appreciate Benetton’s style and quality,” said Maurizio Distefano, President of Maurizio Distefano the evolution of Licensing. “This partnership marks an important milestone for the brand in Italy and globally, bringing together two pop culture icons in a fashion offering that will delight and entertain.”