Barefoot Dreams, the premier
destination for cozy blankets, loungewear, and apparel, is proud to
announce its latest partnership: The
Smiley Collection by Barefoot Dreams.
Launching this season, the partnership unites two global brands,
dedicated to comfort and positivity, delivering a collection designed
to uplift spirits and bring a smile to faces around the world.
Infused with the core values
of both companies, the new line features Barefoot Dreams’ signature
products adorned with the world-famous Smiley®
brand. The collection spans 12 items, and offers a range of cozy
women’s loungewear, accessories, and home items, including blankets
featuring positive affirmations such as "Sun Chaser" and
"Dream Maker".Extending the joy to every member of the family, the collaboration also includes stylish pet sweaters and a dedicated SmileyWorld® capsule for children, featuring two exclusive Stroller Blanket designs.
“Partnering with Smiley felt like a natural extension of our brand ethos. Grounded in joy and self-expression, the collection channels beachy ease through wavy sunray motifs, playful affirmations like ‘Sun Chaser, Dream Maker,’ and a bright, optimistic palette that captures the spirit of carefree comfort.”, said Sherrie Rose, Creative Director, Barefoot Dreams.
Ross Wilson, CPO - Fashion of The Smiley Company, added, "We are delighted to partner with Barefoot Dreams to create a collection that is a true celebration of optimism. This collaboration feels like a perfect fit, blending our iconic message of positivity with their beautiful products. The result is a joyous contemporary womenswear collection, supported with home and pet accessories that capture the essence of both brands, offering a unique way for consumers to wear and share a smile.".
The Smiley Collection by Barefoot Dreams invites consumers to embrace a lifestyle of positivity and warmth. The collection will be available for purchase at www.barefootdreams.com and select retailers.