We are excited to share that AE & Aerie have teamed up with the iconic Smiley® brand to launch an all-new co-branded collection celebrating positivity, self-expression, and summer style. Launched just in time for International Day of Happiness (3/20), the collaboration brings the instantly recognizable, world-famous Smiley icon to trend-driven apparel and accessories across both brands.
The campaign invites customers to “Share Your Smiley,” encouraging them to spread joy and positivity in their everyday lives.
The AE assortment includes 41 styles across men’s and women’s, featuring fleece sets, graphic tees, denim, and accessories. Inspired by Smiley’s origins in the 1970s, the collection blends nostalgic graphics with modern trends through bold prints and patterns like tie-dye and camo, creating an expressive, feel-good summer lineup.
The 32-piece Aerie + OFFLINE capsule brings playful energy to everyday essentials with graphic tees, fleece sets, intimates, swim, and accessories. Bright beach-inspired colors, bandana prints, and the signature Smiley face create a vibrant assortment designed to inspire confidence, comfort, and positivity.-
The collections are available on aerie.com and ae.com, as well as in local stores.