Vegesaurs continues to gain momentum as a global licensing property.
Produced by Cheeky Little Media in cooperation with Studio 100 International, the series now
spans five seasons and 100 episodes, reaching more than 120 territories and through key
broadcasters including ABC, BBC, France TV, KiKA and PBS member stations – fueling strong
brand demand ahead of Licensing Expo in Las Vegas.
The brand is also expanding across platforms and categories. Launching in June, the world of
Vegesaurs will sprout as a promotional activation on Roblox, created by Freeground, Epic
Story Media’s game development studio. In consumer products, Epic Story Toys leads as
global master toy partner, with its first toy line launching in Australia in June, followed by an
international key market rollout.
A focused digital strategy is driving growth with YouTube at the core. Clips, shorts and singalongs keep going to boost reach and discovery across platforms. In the US, the launch on
major PBS member stations led to a 500% increase in views and 400% subscriber growth
within a short period. Top performing shorts have exceeded 6.5 million views, underlining the
brand’s strong audience appeal across platforms, supported by social media activity on TikTok,
Instagram and Facebook.
The brand is also expanding across platforms and categories. Launching in June, the world of
Vegesaurs will sprout as a promotional activation on Roblox, created by Freeground, Epic
Story Media’s game development studio. In consumer products, Epic Story Toys leads as
global master toy partner, with its first toy line launching in Australia in June, followed by an
international key market rollout.The product range spans collectibles, plush, figures and playsets, built around the brand’s fruit
and vegetable-inspired dinosaurs. Designed to blend humor with a positive food message, the
toys also support healthy habits. Packaging draws on fresh market cues and includes playful
facts, creating strong shelf impact and added value for families.
Publishing with Macmillan and retail activations with partners such as Lidl and Okay further
underlines commercial potential. An immersive experience, including a flagship activation in Sydney and plans to expand into key international territories, complete the brand’s evolution
into a fully integrated 360° franchise.
North American licensing agent, Epic Story Media as well as Epic Story Toys, will be
showcasing the IP at Licensing Expo, booth #P240.