Rocket Licensing has announced its appointment as licensing agent in the UK and Eire for the wildly popular SpudBros® brand.
The story of the simple hot potato tram in Preston that went from the UK’s oldest spud business to a cultural phenomenon with the arrival of Jacob and Harley Nelson – the SpudBros® – in 2020, has captured the imagination of food lovers across the UK and internationally. Today SpudBros® has 17 UK SpudBros Express® locations – a number set to double by the end of 2026 – while internationally the first location is scheduled to open at Galleria Al Marya in Abu Dhabi later this year, with additional sites planned across the UAE as part of a long-term rollout strategy.
In fact SpudBros® is now not only a successful and multi-award-winning food business across the UK, but also a social media phenomenon. Jacob, Harley and the brand itself are social media stars across multiple channels, with over nine million followers across TikTok, Instagram, YouTube and Facebook and hundreds of millions of views every month across numerous platforms!
Rocket and SpudBros® plan to build on the brands’ reach and strong, positive awareness, initially in categories like apparel, gift, publishing, stationery and greeting cards. This will be supported with multiple design assets including slogans (like ‘The greatest spuds on Earth’, ‘Join the TramFam’ and ‘The spotlight is yours’), colourful logos, and the brand’s beloved mascot Brotato, star of the popular Christmas Animation Brighter Than The Night.
Rocket will be introducing the brand to visitors and discussing opportunities for partnerships and products at its stand during the upcoming BLE event.