Tampa-based licensed accessories company Odd Sox is launching ODDMART, a first-of-its-kind immersive retail experience that transforms iconic consumer brands into a fully shoppable grocery-themed pop-up environment featuring Cheez-It, Pringles, Pop-Tarts, Pepsi, Liquid Death and more.
The experience premieres Memorial Day Weekend in Tampa before touring Miami, Las Vegas, New York City, and Tokyo later this year.
ODDMART reimagines licensed retail through immersive, consumer-facing brand experiences. Guests walk in expecting chips, cereal, candy, and canned drinks. Instead, they find aisles stocked with socks housed inside product-inspired packaging. A Cheez-It box. A can of Liquid Death. A bag of Cheetos. Each one houses a licensed Odd Sox product built around that brand’s iconic design. The space blends retail, entertainment, and interactive installations designed for shopping, exploration, and social sharing. Backed by a combined social audience of more than 3.8 million followers across platforms, ODDMART was designed to amplify both in-person engagement and digital content sharing.
“ODDMART is the physical manifestation of our licensing strategy. It allows consumers to step directly into the brands they already know and love in a way that blends retail, entertainment, and social culture,” says Ahmad Akar, founder and CEO, Odd Sox. “Tampa is where Odd Sox started, so it was important for us to launch it here first before taking it globally.”
ODDMART’s official brand partners bring the experience to life. There are activations from brands such as Cheez-It with a larger-than-life Cheez-It installation, DUDE Wipes, an ODDBITES tasting cart, celebrity appearances, daily cash giveaways, and much more.
“ODDMART was built around the growing demand for experiential retail and social-first brand engagement, creating a physical environment where consumers can discover, interact with, and share the brands they already love,” says Justin Clinger, Vice President, eCommerce & Brand, Odd Sox.
Event Details:
- Preview & Media Day: Wednesday, May 20, 2026 (upon request)
- Public Hours: Daily 11AM – 7PM, May 21 – 25, 2026
- Location: 1517 E 9th Ave, Tampa, FL 33605
- Admission: Free and open to the public
2026 Tour Stops: Tampa, Miami, Las Vegas, New York City, and Tokyo.