Minecraft continues to expand its global licensing footprint through new partnerships, immersive experiences, and major entertainment initiatives, reinforcing its position as one of the most dynamic and far-reaching entertainment brands in the world. Heading into Licensing Expo 2026 (Booth J98–J103), the franchise is building on strong momentum following a landmark 2025 that included the global box-office hit A Minecraft Movie, which generated nearly $1 billion.
With over 200 partners now on board worldwide, Minecraft’s licensing ecosystem continues to grow through strategic collaborations spanning fashion, food, collectibles, and creative play. Highlights include a successful apparel launch with Australian Gen-Z brand Cool Shirtz, an ongoing multi-year collaboration with adidas, featuring both product collections and in-game experiences, and a global fashion partnership with OppoSuits.
The brand is also expanding into new product categories with partners, including Danone’s Actimel across eleven European markets, collectible sticker ecosystem Sticki Rolls launching globally in August 2026, and new STEM-focused activity products from Horizon Group USA, rolling out across North America. In addition, a new global plush partnership with Ty Inc. debuted in early 2026, bringing Minecraft characters into the iconic Beanie Babies format.
Beyond consumer products, Minecraft continues to extend its universe into immersive real-world experiences. Minecraft Experience: Villager Rescue, the brand’s first interactive attraction that debuted in Dallas in 2024, will continue its global expansion in the coming months. The newly announced Minecraft Experience: Moonlight Trail will launch in May and will introduce an outdoor nighttime adventure inspired by the game’s exploration mechanics.
Meanwhile, Merlin Entertainment and Mojang Studios recently announced Minecraft World, the first fully immersive Minecraft theme park land. Opening in 2027 at Chessington World of Adventures in greater London, this project will bring the world’s best-selling video game to life through themed attractions, interactive adventures, and dedicated retail and dining.
Minecraft’s entertainment pipeline is also expanding. From Mojang Studios, in collaboration with Legendary Pictures, Warner Bros. Pictures and Vertigo Entertainment, the Minecraft movie sequel builds on the first film’s blend of adventure and creativity, expanding the blocky world into a larger, universe diving deeper into the lore of the Overworld and beyond while maintaining the franchise’s signature humor and accessible tone.
Minecraft’s universe is also expanding into streaming. A brand-new animated Netflix series is currently in development. The show will feature original characters and storylines, offering a fresh perspective on the Minecraft world. Launching exclusively on Netflix, the series is expected to captivate new and longtime fans alike.
“Minecraft continues to grow because it’s a platform for creativity that extends far beyond the game itself,” said Hanna Willis, Head of Global Consumer Products for Minecraft. “From innovative licensing partnerships to immersive real-world experiences and new storytelling, we’re seeing incredible momentum as the brand continues its expansion across entertainment, consumer products, and global fan engagement.”