Perfetti Van Melle is excited to debut its first collaboration with New Era Japan LLC, the iconic global sports and lifestyle powerhouse.
This energizing partnership brings New Era’s legendary headwear and apparel together with three of the world’s most beloved confectionery brands: mentos®, Chupa Chups® and FRISK®.
Designed to turn heads, the lineup blends the candy brands’ packaging‑inspired designs with New Era’s most iconic pieces, showcasing its signature cap models alongside T‑shirts, tote bags and standout accessories. Each product expresses a unique brand personality: the fresh, playful spirit of mentos®, the pop‑culture flair of Chupa Chups®, and the bold, empowering energy of FRISK®.
“We are thrilled to partner with New Era for this vibrant and fashion‑forward collaboration. The premium, ready‑to‑wear lineup feels fresh and deeply connected to the essence of our brands. We can’t wait for fans to dive in and feel the burst of positive energy behind every piece,” says Anna Amat, Area Licensing Manager at Perfetti Van Melle.
Launching on February 5th, the collection will be available in Japan at New Era Stores and the official New Era online store (item availability may vary by location).