Avocados From Mexico is launching a “Kickoff a Guacamolé Summer” campaign promotion tied to the upcoming FIFA World Cup.
Much like the partnership between Mexico and the U.S. to host the world’s biggest stage, Avocados From Mexico’s integrated supply chain seamlessly connects these two nations to bring fresh avocados to every fan’s table.
The promotion started May 20 and will run throughJuly 17 offering consumers $1.50 cash back on every purchase of a themed bag of avocados made with Venmo or PayPal. To redeem, consumers simply scan the QR code on the bag and snap a photo of their receipt.
To take the excitement into extra time, Avocados From Mexico is also spotlighting a companion sweepstakes featured across digital media and in-store bins. From now through June 30, fans can visit kickoffwithguac.com to enter for the opportunity to win a top-of-the-line 2026 Nissan Kicks.
Every entrant is assigned a unique number, and once the car’s winner is drawn, if their number matches the grand prize number, they’ll also drive away with an additional $500,000!
With bagged avocados making up 35% of all avocado sales this program is designed to drive excitement, increase basket size and keep sales moving forward during the busy summer season. The promotion is supported with eye-catching in-store displays alongside digital and social media support to keep Avocados From Mexico top of mind all the way through extra time and penalty kicks.
“The 2026 World Soccer Championship is a monumental, cultural event that will drive massive foot traffic and increased basket sizes,” said Stephanie Bazan, Senior Vice President of Commercial Strategy and Execution for Avocados From Mexico.
For retailers, stocking Avocados From Mexico is a guaranteed tactical win. Avocados are a massive driver for store growth, consistently keeping fans coming back to the produce aisle. In fact, 82% of avocado purchases are regular stock-up or replenishment trips[3] — proving that fresh guac is a daily necessity, not just a one-off play. Plus, bagged avocados are having a major breakout season, with retail volume surging 19% since 2022.[4] By leaning into this momentum, the “Kickoff a Guacamolé Summer” program gives retailers the ultimate playbook to drive repeat foot traffic, boost basket sizes and score serious growth all season long.
“At Avocados From Mexico, we’ve spent years cementing our place as the ultimate game-day snack. Building on our massive success with the Big Game, stepping onto the pitch for the 2026 World Soccer Championship is the natural next step in our sports strategy,” added Alvaro Luque, President and CEO of Avocados From Mexico. “Sports and fresh guacamole are simply an unbeatable combination. We want to empower fans to be the MVPs of their own watch parties, bringing people together to share good times, great plays and the best-tasting guac while celebrating this special game.”