Barcelona
based Art Ask Agency, are very excited to share the latest news on
the launch of the Frida Kahlo collection at Medicine this March
across Poland, Czech Republic and Slovakia.
The
launch is part of Medicine’s ongoing “Artistic Medicine”
collections, where the brand collaborates with artists and creates
limited-edition drops that celebrates art not as somehting kept at a
distance, but as something lived. Other brands that have been
featured by Medicine previously are Harry Potter and The Witcher.
The
collection covers apparel for men and women as well as accessories
and home décor with over 20 SKU’s. A special feature of this Frida
Kahlo collection is the inclusion of selected Frida Kahlo paintings
under the Frida Kahlo brand. Medicine’s design team have translated
the brand assets into desirable contemporary fashion items for a
young adult target.“I
am so happy to share a new launch, one that feels like opening a page
of Frida’s world and letting it all fall gently into our own. For
the first time, Medicine is bringing the art and legacy of Frida into
the language of fashion, translating her spirit onto pieces we can
wear, hold close, and live in, so her inspiration becomes tangible,
intimate, and part of everyday life.” – Beatriz Alvarado, Head of
International Affairs at The Frida Kahlo Corporation.
The
Frida Kahlo brand continues its solid long term licensing program
worldwide in a wide range of categories, strengthening the
attractiveness and the value of the brand as a female icon directed
at all women and all girls in all walks of life.