The definitive dinosaur brand has colossal plans for the future with innovative products and experiences leading the charge.

The enduring Jurassic World franchise evolves in an ingenious new direction this summer with Jurassic World Rebirth, a new film from Universal Pictures and Amblin Entertainment coming to theaters July 2nd. This new era in the multi-billion-dollar franchise provides incredible opportunity for innovation and adventure as Universal Products & Experiences plots dinosaur-sized plans for the future across consumer products, retail programs, games and digital content, and theme park experiences around the world.

"A new era is here for the Jurassic World franchise, and it’s more thrilling than ever before,” said Rafael Macias, Global CPG Commercial Officer, Universal Products & Experiences. “For 2025 and beyond, we are bringing fans a diverse, dynamic offering that hits every touchpoint – creating unique and unforgettable experiences for each and every fan. From innovative products and retail experiences to engaging digital content and video game extensions, we continue to guide the evolution ofJurassic World, cementing its position as the definitive dinosaur brand in every corner of the globe. The future of Jurassic World is here.”

Jurassic World Rebirth product launches at retail June 1st and is heralded by the return of master toy partners Mattel and the LEGO Group, as well as key partners like Funko, TOMY, Just Play, Toy Monster and WOW! Stuff. Additionally, new toy partners like Spin Master and MGA Entertainment will launch Jurassic World-inspired toys that complement fans’ collections with new categories and different scale sizes. From super colossal dinosaurs and weighted plush, to hatching baby dinosaurs and interactive puppets, innovation is at the heart of this year’s line-up:

Mattel’s Spinosaurus offers unique tail thrashing movement at the push of a button
Fisher-Price's Imaginext Mosasaurus makes its way in the sea with rotating flippers
The LEGO Group brings colossal size with the largestJurassic World set, the Fossil T. rex building set – and cuteness with the buildable Baby Dolores Aquilops set

Spin Master’s Primal Hatch lets kids hatch and raise their very own Jurassic World T. rex, with an evolving personality from fierce to friendly
WOW! Stuff once again impresses with its innovative puppetry, bringing the adorable Aquilops to life.
Just Play is taking dino-sized plush fun to the next level with the Roarin’ T. rex interactive plush, featuring realistic movements, earth-shaking roars, and lifelike details. Fans can also collect and cuddle with their favorite dinosaurs with 7-inch versions of the T. rex, Spinosaurus, and Mosasaurus.
Rubies’ viral sensation of inflatable dinosaur costumes has gone bigger this year with a new Inflatable Mosasaurus costume
MGA brings dinosaur DNA to its popular MGA’s Miniverse™ Make It Mini™ line with mini dinosaurs created in mini laboratory capsules

Fans can find exclusive fashion, toys and so much more at mass retailers and at specialty stores,ensuring Jurassic World dinosaurs will be inescapable this summer. Additionally, UP&E will be launching dynamic fashion and accessory collaborations from PUMA, Lingua Franca NYC, and more, delivering on the aspiration of a fresh, elevated lifestyle approach.

Those looking for new, virtual Jurassic World adventures will be able to experience the third installment in the highly successful gaming franchise from Frontier Developments coming later this year. Exclusively on the award-winning Nex Playground motion-based console and coming out this year, is a new game inspired by Universal Pictures, DreamWorks Animation and Amblin Entertainment’sJurassic World: Chaos Theory. Jurassic World Alive, Ludia’s popular location-based AR mobile game inspired by the Jurassic World franchise, continues to be the game for fans to experience their favorite dinosaurs in the real world and will be launching new content inspired by the film as well. And of course, Saber Interactive is hard at work on Jurassic Park: Survival, the upcoming single-player action-adventure game that will deliver an immersive experience fans have always dreamed of set on Isla Nublar and giving them the chance to come face-to-face with terrifying dinosaurs.

The annual tentpole celebration of Jurassic June will be back again this year with more social content, product reveals and launches, and engaging YouTube videos. Universal's always-on content strategy engages fans at all ages with popular content such as “Cretaceous Cakes” and “Jurassic Park Orientation Series”, as well as “Beyond the Gates” from Target and the soon-to-be-revealed “Colossal Clash” from Walmart.While fans around the world can experience immersive attractions, dine on bites and shop inspired merchandise year-round at Universal Destinations & Experiences theme parks, this year, they’ll be able to celebrateJurassic World Rebirth via an all-new collection of merchandise themed to the film including apparel, toys, accessories- and even an exclusive Interactive Baby Dolores Aquilops Shoulder Pal with additional celebratory activities to be announced.Younger fans will also be able to learn about and come face-to-face with beloved dinosaurs of Jurassic World in uniquely exciting and interactive ways in a new adventure exclusively created for young explorers coming to Universal Kids Resort, a first-of-a-kind resort opening in Frisco, Texas in 2026.

Signified by one of the most recognized logos in pop culture, the brand’s legacy and heritage continues to enjoy a powerful and captivating resonance around the globe. The new era for this franchise promises to be the biggest ever as the thrills and wonder of Jurassic World are once again set to make history!

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