Rainbow Gets GLAM In Germany! BRANDORA Editorial Staff - October 2014

 
Rainbow – the family entertainment specialist behind some of the world’s best-loved kids’ brands - has added leading German licensing agent GLAM to its global network.

As the largest animation studio in Europe, Rainbow is an internationally renowned TV and movie producer that develops and distributes television series and films for kids and families. The huge global popularity of Rainbow brands has translated into widespread licensing success across a multitude of categories - such as toys, videogames, publishing, apparel and food - across territories throughout the world and through market leading licensees in each category.

GLAM will be representing three of Rainbow’s biggest properties – Winx Club, PopPixie and Huntik - across Germany. Winx Club is the leading global brand in the girl’s category that follows a group of young students who are also magical fairies with amazing powers and is one of the world’s top TV shows for girls aged 4-12; PopPixie is the surreal comedy adventure set in Pixieville - a quirky and eccentric place where all manner of magical animals live happily together - and has a loyal following of kids across the globe; the hit boys’ action-adventure series Huntik: Secrets & Seekers combines history and culture with modern characters as it transports its audience across the globe to explore epic locations.

“We are more than excited to represent one of the biggest licensors in the world and we are looking forward to bringing the magic of these wonderful Rainbow properties to as many fans across Germany as possible”, says Kristin Ehring, Director Sales & Account of Glam.

Adds Valentina LaMacchia, Country Manager GAS of Rainbow Group: “We are delighted to be making this announcement as it adds yet another well-respected name to our global network of experienced and knowledgeable agents. GLAM are the perfect choice to maximize the potential of these three amazing brands in Germany.”