Creacon Group Expands Management Team With New CEO Brand Licensing Europe - September 2013

 

Harold Sletten

CreaCon Group, the Norwegian children’s production company behind popular preschool series City of Friends, has expanded its management team with the appointment of seasoned media executive Harold Sletten to the role of Chief Executive Officer. Sletten will be responsible for leading the development and growth of CreaCon’s flagship brand City of Friends and overseeing the business and management team. Sletten’s appointment will allow the City of Friends Creator and founder of CreaCon Group, Carl Christian Hamre, to focus on the creative content and the long-term development of the brand internationally. Hamre has been appointed as Chief Creative Officer at CreaCon Group. Harold Sletten joins CreaCon from Bergens Tidende - Norway’s fourth largest newspaper, where he was Chief Marketing Officer for 13 years. Sletten is already familiar with the company having served on the CreaCon board of Directors for several of years.

Said Carl Christian Hamre, Founder of CreaCon Group and Creator of City of Friends: “With so much going on in the international marketplace the need for a dedicated resource on the day-to-day running of the company is paramount. While I have loved the challenge of developing the business to where it is today, I am absolutely delighted to be able to return to my first love - the creative side of the business and developing future content for City of Friends!”

Harold Sletten said: “CreaCon’s focus will be to renew our focus on growing our roster of licensees internationally with a particular focus on the UK and the Middle East. I am very pleased that Carl Christian will be able to dedicate himself to creating content and new concepts for City of Friends as this in turn will help the future growth of the brand.”

City of Friends is uniquely based on the adventures of a real-life Norway state police officer, CreaCon Founder and CEO Carl Christian Hamre, who first told them as bedtime stories for his young son. First broadcast in the Nordic region in 2010, City of Friends follows the adventures of new recruits to the Emergency Services working together to solve problems in their city. Today, City of Friends is broadcast in more than 180 countries and in 23 languages around the world. CreaCon Group is Norway’s leading independent children’s production company with businesses that span TV production & distribution, licensing, live events, DVD production and distribution, music and digital operations. City of Friends airs in the UK on Channel 5’s milkshake!

CreaCon will be bringing City of Friends to BLE again this year having recently signed up Top Toy Hong Kong as toy partner. Visit Max, Ted, Elphie and the CreaCon team at stand F090.