The winners of The B&LLAs 2024 were announced yesterday afternoon (Thursday 25 April) at a glittering awards event, held at the Royal Lancaster London. Hosted by Cally Beaton, the brand licensing community’s annual get-together, was attended by some 400 retailers, licensees and brand owners who shar
Toikido, in partnership with Cloudco Entertainment, is readying a crossover event that brings the Care Bears into the expansive world of Piñata Smashlings™ on Roblox. This event, which will run September 14 through November 15, introduces “Care Bears Adventure Island,” a specially designed level tha
The iconic brand that caused a frenzy in the ’90s, Tamagotchi , has partnered with Canadian fashion fandom experts, Cakeworthy, to bring this iconic virtual pet to a whole new fashion level! Screaming with nostalgia, the Tamagotchi x Cakeworthy 11-piece collection brings fans an array of accessor
Heathside Ltd. has renewed an existing established agreement with SEGA® and has added additional products into the foray for SONIC THE HEDGEHOG . The agreement was brokered by Kirsty Guthrie (KJG Ltd) for Heathside Ltd. The additional Sonic licensed lines will launch Q4 2024 through selected re
The core demographic for this Sofas & Stuff range is homeowners in general and lovers of fine British craftsmanship in particular. To this can be added the many supporters of the RHS and buyers of always high-quality RHS licensed products. Sofas & Stuff is a family-run business based out of Fittlewo
Chad McQueen , the only living son of legendary actor and King of Cool, Steve McQueen , has expanded the Steve McQueen licensed product portfolio with a number of newly granted licenses in recent months. Brokered by Renaissance Licensing, the new partnerships include: A special edition chukka boot
Cloudco Entertainment, the owner of the Care Bears™ franchise, is thrilled to announce six brand-new animated specials titled “Care Bears: Unlock the Magic.” Scheduled to debut throughout 2024, these specials will premiere on Warner Bros. Discovery’s outlets across EMEA on both Cartoonito and HBO Ma
Hasbro , a leading toy and game company, today announced a global licensing agreement with Playmates Toys , a global toy design, development, marketing and distribution company, to produce and distribute POWER RANGERS product. Playmates is debuting its first POWER RANGERS collection with a kid targ
King Juice Company, owner of flavored lemonade brand, Calypso, has selected global brand licensing agency Brand Central to bring the premium beverage brand into new food and merchandise licensing partnerships. The Calypso brand, which originated the flavored lemonade category, has more than tripled
Myprotein, the leading online sport’s nutrition brand, proudly announces a multi-year global collaboration with MARVEL that will bring a variety of character-inspired sports nutrition ranges to catapult active lifestyles into another realm. To celebrate the collaboration, Myprotein invites fans to
Target Corporation announced its limited-time pickleball collection in partnership with Waitt Co.’s tennis and lifestyle brand Prince. Pickleball is the fastest-growing sport in the country1, and now Target is adding to the pickleball fun with the Prince for Target collection of nearly 80 apparel, a
It’Suga launched the Gund Rubik’s Cube Pusheen collaboration between the iconic puzzle and the beloved tabby cat. Introduced at It’Sugar stores on April 19, this plush toy merges cultural icons in celebration of the 50th anniversary of the Rubik’s Cube. It’Sugar is the first retailer to bring the Gu