Heathside Ltd. has renewed an existing established agreement with SEGA® and has added additional products into the foray for SONIC THE HEDGEHOG. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for Heathside Ltd. The additional Sonic licensed lines will launch Q4 2024 through selected retail partners and will include a variety of toys, collectables, and gifts.
Darren Epstein from Heathside commented, ‘’We are over the moon to be continuing our relationship and license with SEGA and Sonic. We have long experience working on the brand and we are so happy to continue and expand the categories we have!"