Smiley returns to Kazachok Licensing Forum this week, with the brand continuing to enjoy amazing growth and unprecedented success in France, its number one global territory. With 197 licensees selling across 13 categories the business enjoyed 25% growth in revenue between 2014 and 2016. This…
Smiley returns to Bologna Licensing Fair this week, with the brand continuing to enjoy an Italian renaissance, with 68 licensees selling into Italy across 13 categories, representing a 50% increase in licensees since 2014 and a 71% growth in revenue during that period. 2017 is all set to be another stellar …
The Smiley Company is delighted to announce an exciting new partnership with one of Europe’s most prestigious lifestyle stores colette. This exciting co-creation will form part of colette’s unique campaign of “20 products for 20 years” which sees the iconic store launching 20 luxury products in their…
Mit den coolen Sammelfiguren stehen 50 verschiedene Smileys zum Sammeln zur Verfügung, mit denen das gegenwärtige Befinden ausgedrückt werden kann. Jeweils drei Smileys sind zusammen mit Stickern und Booklet in einem blickdichten Beutel verpackt. Da jeder Smiley auch einen abnehmbaren …
The Smiley Company continues to announce exciting new partnerships to mark the 20th anniversary since CEO Nicolas Loufrani, created the world’s first digital smileys, it is delighted to announce a new collaboration with leading German retail chain REWE, who have over 3,000 stores in Germany …
The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting partnership will see Smiley’s world famous icons feature on 33, 50, 75 cl and 1 litre bottles in a bid to boost sales and brand…
The Smiley Company is delighted to announce the launch of Smiley Originals a new signature kids collection from Smiley. Utilising the latest trends, brightest colours and freshest products for kids to bring to life one of the world’s most famous pop culture icons. This new collection has been developed in…
Smiley are delighted to announce the launch of its first 2 English language titles at retail, which have been published by powerhouse partner Scholastic and have been released in the UK and across Europe just in time for Christmas. 'All About Me‘ is a beautifully crafted SmileyWorld journal, which is being…
This exclusive winter capsule collection of rugged outerwear, apparel and accessories has just launched at retail and takes Smiley’s signature bold yellow palette and iconic Smiley icon to the mountains. Featuring an exciting range that has been designed to sit as comfortably on the high altitude and…
The Smiley Company returns to Licensing Market Munich on the 8th November to present the unique and innovative opportunities that Smiley has to offer in the German market. The Original Smiley Brand will also be showcasing its exciting new brand extension of Rubik’s, as it continues its new venture in …
Smiley, das weltbekannte Grinsegesicht, lächelt jetzt auch bei Spreadshirt. Das Print-on-Demand-Unternehmen und die Smiley Company, seit über 40 Jahren Botschafter des beliebten Kultdesigns, bieten im Rahmen einer Lizenzkooperation ab sofort farbenfrohe Motive, die Spaß machen. …
Smiley continues to make significant gains in the homeware market, with new deals and exciting retail launches this Summer. Smiley has recently teamed up with established retail chain, Butlers, for an exciting new range of Summer themed homeware and lifestyle products. These include bicycle accessories, …