As the awards season enters into full flow for 2017, The Smiley Company are delighted to announce and honor their partners who have made an outstanding contribution over the last 12 months to the licensing industry. Held annually, the awards celebrate the best performing, most innovative and …
Nach dem Erfolg der Rubik’s Audioprodukte erweitert Bigben Interactive die Partnerschaft mit The Smiley Company, um die weltbekannten Smiley-Icons für eine Reihe weiterer Produkte aus dem Audiobereich zu verwenden. Den Anfang macht ein kompakter Bluetooth® Lautsprecher …
As the trend for retro gaming hits fever pitch globally, Rubik's & PAC-MAN - two of the most iconic brands from 1980’s pop culture - have teamed up to create the ultimate product mash-up. Fans of retro and geek culture will be in for a massive treat, with the launch of an exciting cross-categoy…
The Smiley Company is delighted to announce a new partnership with Walton Brown. Effective April 1, 2017, Walton Brown is the exclusive licensing agent for Smiley in Greater China. Walton Brown is a part of The Lane Crawford Joyce Group, Asia’s premier fashion and brand management group which…
Smiley teams with loveable footwear brand Crocs this summer to launch a fun range of Smiley inspired Jibbitz charms. Crocs are best known for their super comfy rubber slip-ons, that have been spotted on some of the world’s best known celebs from the likes of Jack Nicholson and Adam Sandler to Whoopi…
Smiley returns to Kazachok Licensing Forum this week, with the brand continuing to enjoy amazing growth and unprecedented success in France, its number one global territory. With 197 licensees selling across 13 categories the business enjoyed 25% growth in revenue between 2014 and 2016. This…
Smiley returns to Bologna Licensing Fair this week, with the brand continuing to enjoy an Italian renaissance, with 68 licensees selling into Italy across 13 categories, representing a 50% increase in licensees since 2014 and a 71% growth in revenue during that period. 2017 is all set to be another stellar …
The Smiley Company is delighted to announce an exciting new partnership with one of Europe’s most prestigious lifestyle stores colette. This exciting co-creation will form part of colette’s unique campaign of “20 products for 20 years” which sees the iconic store launching 20 luxury products in their…
The Smiley Company continues to announce exciting new partnerships to mark the 20th anniversary since CEO Nicolas Loufrani, created the world’s first digital smileys, it is delighted to announce a new collaboration with leading German retail chain REWE, who have over 3,000 stores in Germany …
The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting partnership will see Smiley’s world famous icons feature on 33, 50, 75 cl and 1 litre bottles in a bid to boost sales and brand…
The Smiley Company is delighted to announce the launch of Smiley Originals a new signature kids collection from Smiley. Utilising the latest trends, brightest colours and freshest products for kids to bring to life one of the world’s most famous pop culture icons. This new collection has been developed in…
Smiley are delighted to announce the launch of its first 2 English language titles at retail, which have been published by powerhouse partner Scholastic and have been released in the UK and across Europe just in time for Christmas. 'All About Me‘ is a beautifully crafted SmileyWorld journal, which is being…