With the licensing industry continuing to place emphasis on the value of upscale fashion collaborations, The Smiley Company keeps on trail-blazing the space, with many leading brands turning to Smiley to leverage its counter culture iconicity, creative values and positive marketing message. Among the 11 licensees showing Spring 2020 Smiley collections amongst Magic, Agenda …
Lee Jeans x Smiley brings eye-catching, urban designs to the market in a cool, fun and fresh collection for denim enthusiasts. This 30 piece workwear themed collection pays homage to 130 years of Lee Jeans and is comprised of t-shirts, hoodies, jackets and overalls. It also features Lee’s signature denim and …
On July 17th 2019 the world celebrates World Emoji Day and this landmark is recognition of the influence and revolutionary power of Smileys and emojis. However very little is known about the early origins of these, it started in 1997 when Nicolas Loufrani, son of the creator of the first Smiley, saw the …
As Smiley continues to find ways to engage with Gen-Z, the brand announces a new deal with de-Kryptic, who will create a range of Augmented Reality apparel & accessories under the SmileyWorld brand. The range, which launches at retail later this year, features pioneering technology that brings …
The Smiley Company, master licensee for the world-famous Rubik’s Cube, are pleased to announce a new deal for SmileyWorld branded Rubik’s toys to feature in a McDonald’s Happy Meal promotion. The promotion will launch this April in McDonald's restaurants across France…
Smiley is excited to announce a special collaboration with Chinatown Market, the streetwear brand of the moment, featuring graphic inspired Smiley x Chinatown Market T-shirts, trendy packable sling bags and a Smiley basketball, previewed at PUMA’s exclusive basketball pop-up event during this …
The Smiley Company continues to partner with leading high street fashion retailers to co-create cool summer and back-to-school children’s collections that resonate with parents and kids alike. Children apparel and accessories have been growing tremendously for Smiley over the past few years, as top …
The Smiley Company, master licensee for the Rubik’s Cube, is pleased to announce a deal for Rubik’s to feature in a McDonald’s Happy Meal promotion, which will encourage kids to PLAY SMART while enjoying everyone's favourite food. In a deal brokered by The Marketing Store, this multi-territory …
SMILEY partners with BOY MEETS GIRL to co-create a new streetwear collection, to celebrate “More Self Love.” The stylish, trend-led collection features a customized mashup of the Smiley Original icon and the Boy Meets Girl logo, exuding a cool, streetwear vibe. This 12-piece collection, includes …
To celebrate the 15th anniversary of Kazachok, France’s premier brand licensing trade show, The Smiley Company will be exhibiting a special piece of artwork to celebrate its burgeoning brand extension with Rubik’s and also to showcase the brands marriage between art and intelligence …
The Smiley Company are delighted to announce another successful loyalty promotional campaign at Carrefour stores throughout France. The deal which was brokered by Smiley partner Cartamundi, who have created innovative and engaging content as part of a cross category promotion with one of the …
The YA novel series from SmileyWorld, “My Smiley Life” is a collection of books written in the style of a young boy’s illustrated diaries. Following the daily misadventures of 11-year-old Max, the books focus on exploring his emotional journeys and how he grows up, builds confidence and confronts all his …