Del MonteR Teams Up with Disney and Pixar's "Inside Out 2"
Del Monte®, the UK’s number one canned fruit brand*, has collaborated with Disney to bring beloved characters from Disney and Pixar’s “Inside Out 2” to their product packaging. Hailed as the film of the summer, bright stickers with the film’s characters such as Joy, Sadness, Anger, Fear, and newcomers Anxiety, Envy, Embarrassment and Ennui will feature on Del Monte products from fresh fruits to snacks.
The partnership also includes the launch of a European-wide competition, accessible via QR codes which appear on the character stickers on Del Monte® products. The competition, which requires entrants to answer trivia questions about the film, will give one lucky family the chance to win a trip to London inclusive of flights, accommodation and activities inspired by “Inside Out 2”.
“Inside Out 2” continues the heartwarming story of Riley and her Emotions as they navigate the challenges of growing up. Del Monte® is excited to show these characters in a whole new way, right in the heart of the produce aisle.
“We are delighted to collaborate with Disney and Pixar on this exciting venture,” said Thierry Montange, Sr Marketing Director from Del Monte® Europe. “At Fresh Del Monte, we are committed to providing families with wholesome, nutritious products that bring joy to their everyday lives. By featuring characters from ‘Inside Out 2’ on our products but also on in-store materials and brand content, we hope to make healthy eating a fun and engaging experience for children and parents alike.”
The contest is open for entries until September 30th 2024 and details on how to enter the contest are available on Del Monte’s website and social media channels.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
