Smiley announces new Pan-European partnership with Soehnle

The Smiley Company - February 2015

 

 

Smiley are delighted to announce a new collaboration with Soehnle that will launch to retail in summer 2015 and to the trade at Ambiente in Frankfurt from the 13th – 17th February 2015.
Bringing together a brand synonymous for creating quality kitchen and bathroom wear together with the happiest brand in the world, to create a range of scales and ironing board covers from Smiley’s classic signature collections. This exciting new range will provide clean, positive and statement driven pieces underpinned by positive sentiment and dedicated to those with a sense of fun and an ode to the simplicity of one of the world’s most popular cultural icons. This new partnership guarantees a smile every time you weigh.

The scales stand out in terms of functionality and workmanship due to their proven Soehnle quality: The kitchen scales have a capacity of five kilogrammes, the personal scales 180 kilogrammes. Both models are available in various designs and will be in stock from June 2015 (RRP: €29.99).

Smiley are delighted to be partnering with a brand that has a heritage of over 140 years and range of products renowned for their excellent design, quality and reliability and with sales of more than 200 million products globally. Soehnle is firmly established as one of the leading brands in the area of household and bathroom scales and the perfect partner to join our growing roster of licensees in the home décor market.