Smiley release second Pull & Bear collection

The Smiley Company - May 2013

Off the back of winter success with a pastel pink Smiley Original Sweater, Pull & Bear join forces with Smiley for a second season.

The new capsule collection comprises bold yellow rolled-up sleeve with the signature smiley eyes and mouth and a white hemmed vest top presented with the iconic original smiley logo.

Both pieces retail for €12.99 and are due for launch in the end of May; just in time for the summer seasons.

Pull & Bear, an established retail chain based out of Spain now has over 800 stores across the globe. The Smiley range is internationally available and once again demonstrated the ability for the Smiley brand to transcend boundary and demographic with universally appealing products.

‘The trend right now is all about yellow and the smiley face. We think it’s here to stay and our most recent retail partners seem to agree. To have Pull & Bear on board for this co-branded range demonstrates their belief in our brand.’ Says Nicolas Loufrani, Smiley CEO. ‘To be selling across the globe via such a respected retail brand enhances our credibility and enables us to share the Smiley philosophy further and further’.